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(PHOTOS.COM)
(PHOTOS.COM)

CASE STUDY

Independent pharmacy figures out how to set itself apart Add to ...

THE CHALLENGE

The corner drug mart was becoming a rarity as grocery stores and megastores increasingly captured a larger share of the prescription, drugstore products and specialty gift lines of business. Competitors’ costs and prices were lower and their advertising budgets were higher. The independent corner drug mart was finding it more difficult to succeed in the shadow of these powerful competitors.

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