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Mabel's Label's co-founders, from left, Julie Ellis, Cynthia Esp, Julie Cole and Tricia Mumby Mabel's Label's co-founders, from left, Julie Ellis, Cynthia Esp, Julie Cole and Tricia Mumby (MABEL'S LABELS)
Mabel's Label's co-founders, from left, Julie Ellis, Cynthia Esp, Julie Cole and Tricia Mumby Mabel's Label's co-founders, from left, Julie Ellis, Cynthia Esp, Julie Cole and Tricia Mumby (MABEL'S LABELS)

CASE STUDY

Mabel's Label's social media strategy sticks Add to ...



THE CHALLENGE

When Julie Cole and her friends launched Mabel’s Label’s eight years ago, they knew they knew that word-of-mouth endorsements would be critical to their success.

“Since we created a product that didn’t exist in the marketplace, our biggest challenge was to educate the market that they needed our labels,” Ms. Cole says.

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