As 2011 comes to a close, it's worth looking back at how you handled your marketing over the year to figure out how best to tackle the slew of new challenges and opportunities that will come in 2012, writes marketing expert Ryan Caligiuri in his column.
He offers up five key questions to ask yourself to come up with smart approaches for next year.
Wondering about your best strategies for the year ahead? Mr. Caligiuri was online to take your questions.
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