Go to the Globe and Mail homepage

Jump to main navigationJump to main content

(PHOTOS.COM)
(PHOTOS.COM)

Earlier Discussion

Marketing smarts for 2012 Add to ...

As 2011 comes to a close, it's worth looking back at how you handled your marketing over the year to figure out how best to tackle the slew of new challenges and opportunities that will come in 2012, writes marketing expert Ryan Caligiuri in his column.

He offers up five key questions to ask yourself to come up with smart approaches for next year.

More related to this story

Wondering about your best strategies for the year ahead? Mr. Caligiuri was online to take your questions.

Mobile users can click here.





<iframe src="http://www.coveritlive.com/index2.php/option=com_altcaster/task=viewaltcast/altcast_code=1178df2ee6/height=650/width=460" scrolling="no" height="650px" width="460px" frameBorder ="0" allowTransparency="true" ><a href="http://www.coveritlive.com/mobile.php/option=com_mobile/task=viewaltcast/altcast_code=1178df2ee6" >Marketing smarts with Ryan Caligiuri</a></iframe>


Follow us on Twitter: @GlobeSmallBiz

 

In the know

Most popular video »

Highlights

More from The Globe and Mail

Most Popular Stories