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Mark Healy

Marketing wisdom from experienced pros Add to ...

I have been interviewing a number of senior marketers as part of a pricing study. A typical discussion is 30- to 60-minutes long, and a lot can be learned by speaking to experienced professionals who approach the world from different perspectives.

The interviews focus on the topics at hand, and they flow according to a prepared guide. But some of them inevitably veer off-script from time to time, and I’m fascinated by consistent themes from those discussions:

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