Go to the Globe and Mail homepage

Jump to main navigationJump to main content

(Helder Almeida/Getty Images/iStockphoto)
(Helder Almeida/Getty Images/iStockphoto)

EARLIER DISCUSSION

How marketers can tempt customers into making the big buy Add to ...

For many businesses, there’s often a big gap between all the marketing they do to promote what they have to offer, and getting customers to actually make the big purchase of their core product or service.

How can businesses bridge the distance between their promotional efforts and making the big sale? Marketing expert and Report on Small Business columnist Ryan Caligiuri offers four strategies to tempt prospective customers in his newest column. You can read it here.

More Related to this Story

Have more questions on those strategies or other marketing issues you’d like Mr. Caligiuri to address? He was  online to  take your questions.

Mobile users can click here.

Follow us on Twitter: @GlobeSmallBiz

 

In the know

Most popular videos »

Highlights

More from The Globe and Mail

Most popular