Content marketing can be a wise tactic for building credibility and generating sales leads. How to make it pay off?
There are fundamentals for building a strategy to create and distribute valuable and relevant content – from blog posts to white papers to podcasts to infographics to free reports to newsletters – that can help to drive customers to your business, writes marketing expert and Report on Small Business columnist Ryan Caligiuri in his latest column; you can read it here.
Questions about how to be a smarter content marketer, or any other marketing issues? Mr. Caligiuri was here to answer your questions.
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