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Businessman shouting in a megaphone (Jacob Wackerhausen/Getty Images/iStockphoto)
Businessman shouting in a megaphone (Jacob Wackerhausen/Getty Images/iStockphoto)

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How to get customers to take action Add to ...

If you are looking for ways to improve the quality of your website’s visitors, increase sales leads or boost traffic, the most important element is a ‘call to action,’ writes marketing expert Ryan Caligiuri in his latest column. Look for it at The Report on Small Business on Friday.

A call to action is simply a statement that tells potential customers what action you would like them to take. Many people believe that a call to action is just about pushing for a sale, but it’s much more, he writes. By changing your mindset and broadening your understanding, you’ll be able to take advantage of a variety of results that a call to action can bring.

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Want to know more? Mr. Caligiuri was here to answer your questions about this or any other marketing matters. Mobile users can click here.

 

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