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If you are looking for ways to improve the quality of your website's visitors, increase sales leads or boost traffic, the most important element is a 'call to action,' writes marketing expert Ryan Caligiuri in his latest column. Look for it at The Report on Small Business on Friday.
A call to action is simply a statement that tells potential customers what action you would like them to take. Many people believe that a call to action is just about pushing for a sale, but it's much more, he writes. By changing your mindset and broadening your understanding, you'll be able to take advantage of a variety of results that a call to action can bring.
Want to know more? Mr. Caligiuri was here to answer your questions about this or any other marketing matters. Mobile users can click here.