“Be prepared to take your game to a new level. You’ll need to be in the top 5 per cent to 10 per cent of opportunities in your sector to be able to fully access the benefits of your public listing and attract significant investor attention. Do not be academic about your undertaking. You may have a great technology but if you do not understand how to position your product to an investment public, you will find yourself terribly disappointed.”
When the time is right to make the plunge, your bankers can help you decide the initial share price, in agreement with your broker or investment dealer. The calculation takes into account many factors, including the true value of the company, its future growth prospects, past earnings, economic climate and, of course, what amount will be seen as attractive by investors.
Why not stay in the private realm?
It is less expensive these days to start a business, so raising enough capital privately is easier, Dr. Wise says. The typical cost of launching a startup has fallen from about $5-million in 1997, to $500,000 in 2007, to about $50,000 in 2013, he says. “Since you need less, there are more sources (of capital). For example, most friends and family could cover a $50,000 round, but few families could cover a $5-million round, at least at my house.”
Today, he adds, there are new options to raising seed capital, including client-funded innovation and crowdfunding.
According to Dr. Rae, your ability to access venture capital depends on your type of business and expected liquidity. Venture capital in both Canada and the United States is contracting and consolidating. “As a result, alternative sources of capital in the form of high net worth angel investors has become increasingly important and the likelihood of attracting this kind of capital is directly proportionate to how quickly liquidity may be achieved.”
Do you have time to manage this?
Being public means your small executive team’s work load will skyrocket. “To stay public,” says Dr. Wise, “you need to invest at least 50 per cent of your CEO’s time and 50 per cent of your CFO’s time to running the public side, rather than running the business.”
“Be prepared for 18-hour days and run with leadership with unwavering perseverance as a key element,” says Jeff Ciachurski, who was president and CEO of Western Wind Corp., until it was purchased by Brookfield Renewable Energy partners in early March, 2013. Mr. Ciachurski has 27 years of experience in the public marketplace, mostly on the Venture Exchange. His new flagship is Greenbriar Capital Corp.
“As you grow, you will have to grow your team, but never overhire. It is better to run hard with a lean team than to staff a little heavy in the beginning,” he says.
Is transparency a good thing for you?
Another possible “con” is that going public opens your business up to transparency, which for some industries isn’t a good thing. “Public companies have to share their margins. Perhaps you don't want your customers knowing that you charge them 10 times the actual cost of goods sold,” Dr. Wise says.
Do you want more oversight?
Mr. Ciachurski reminds entrepreneurs that going public means having another layer of bureaucracy to deal with. “The Venture Exchange has policies that go beyond traditional and appropriate securities legislation, such as the exchange acting as a ‘fourth’ director overseeing your business judgment on transactions, directions and opportunities.
“It’s another party in addition to the management team and the board that needs to be consulted and in turn provides unwanted advice,” he says, likening it to a critical mother-in-law.
He also warns that going public means dividing your time between running the company and addressing the needs of shareholders. It also inevitably dilutes ownership.
Do these benefits apply to you?
Joining the Venture Exchange has challenges, but it also has tremendous benefits, Mr. Ciachurski says. “The pros are the accessibility to a large group of investors who have experience in investing in a Venture company, an established framework for raising funds, and a potential springboard to a bigger exchange.
“This is not for the faint of heart,” he adds. “My main advice is, ‘do not seek to go public with a venture or business that cannot make it on its own as a private company.’ Your projects or ideas must be able to succeed as a private venture. A real company only lists to get bigger and to enjoy the public spotlight of sharing the success to a bigger audience.”
Dr. Wise echoes this sentiment. “Unless you have a great story that the general public will not only understand but be interested in, I’m not sure this route is as attractive as it once was.”
One final thing to keep in mind: Normally when a placement on the Venture Exchange goes south, the founders suffer the most, financially speaking.