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Tim Kimber, CEO of PlaSmart Inc., rides a PlasmaCar in the hall of his office in Ottawa. (Dave Chan/DAVE CHAN FOR THE GLOBE AND MAIL)
Tim Kimber, CEO of PlaSmart Inc., rides a PlasmaCar in the hall of his office in Ottawa. (Dave Chan/DAVE CHAN FOR THE GLOBE AND MAIL)

THE CHALLENGE

Toy-maker needs new shipping game plan Add to ...

Every week, we will seek out expert advice to help a small- or medium-sized company overcome a key issue it is facing in its business.

The PlasmaCar, a quirky ride-on toy car, has become one popular way for kids to get around.

But while Tim Kimber, chief executive officer of Ottawa-based PlaSmart Inc., distributor of the PlasmaCar, may offer easy transportation for toddlers, getting his products from one destination to another is proving much more difficult.

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