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Mickey Mouse attends the grand opening of the Times Square Disney Store on November 9, 2010 in New York City.
Mickey Mouse attends the grand opening of the Times Square Disney Store on November 9, 2010 in New York City.

Grow: Mark Healy

How to create a powerful brand Add to ...

Winners is an example of a refined value proposition: The latest brand names for up to 60-per-cent off.

Everyone understands it, and it’s powerful.

There are many approaches and techniques that work well at getting to a clear and compelling value proposition. Most organizations use a three-step process:

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