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PhD student Robert-Paul Juster of the U of Montreal looks through a two-way mirror into the room where his stress tests are done at Fernand-Seguin Research Centre in Louis-H. Lafontaine Hospital in Montreal, October 7, 2010.
PhD student Robert-Paul Juster of the U of Montreal looks through a two-way mirror into the room where his stress tests are done at Fernand-Seguin Research Centre in Louis-H. Lafontaine Hospital in Montreal, October 7, 2010.

Grow: Mark Healy

Smart focus groups follow three Ps Add to ...

There are several situations that call for a business to conduct qualitative research, and there are proven techniques to carry it out, particularly when it comes to focus groups.

A previous column looked at when focus groups should be deployed. The next step is to determine how to maximize their return.

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