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First annual Smoke's Poutinerie World Poutine Eating Championship featuring 13 professional eaters.
First annual Smoke's Poutinerie World Poutine Eating Championship featuring 13 professional eaters.

Grow: Mia Pearson

The Smoke's Poutinerie promotion strategy Add to ...

For Ryan Smolkin, Canadian entrepreneur and founder of the popular Smoke’s Poutinerie franchise, success is about more than fries, gravy and cheese curds – it’s about equal servings of passion and fun, engaging an online community of fans, and getting hard-earned news media coverage.

I spoke with Mr. Smolkin last week about the success of Smoke’s Poutinerie. What started out with one location in Toronto a little more than two years ago has grown to a national operation, with 10 franchises in Ontario – six of them in Toronto, including a mobile truck – one in Mont-Tremblant, Que., and another in Winnipeg. New franchises are in the works from east to west, in cities such as Halifax, St. John’s, Montreal, Hamilton, Guelph, Waterloo, Edmonton, Vancouver and Whistler.

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