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Screen shot from the official website of the THQ video game UFC Undisputed Community.
Screen shot from the official website of the THQ video game UFC Undisputed Community.

Grow: Mia Wedgbury

UFC tie-in gives video game added boost Add to ...

There is a debate in the communications industry on the importance of brand versus reputation, and which one should lead.

In my opinion, they are intrinsically connected and must work together. Brand is important because it is all about what a company says about itself. It needs to be authentic with stakeholders and it has to build an emotional connection that keeps consumers coming back for more.

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