Is social media a revenue generator for you or your business, or is it a marketing and sales campaign that makes the money?
Is social media a revenue generator or is it your reputation that brings in the money?
What are you going to put your time and effort into? Spending infinite amounts of energy on social media; spending your time building credibility, trust and confidence in the marketplace; or building valuable offerings the market wants or needs?
Your Business columnist Ryan Caligiuri was here to discuss his latest column, and share his insights on building a reputation and using integrated sales and marketing campaigns to make money. For a transcript of the discussion, click on the grey box below. Mobile users should follow this link.