Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Melanie Nathan is the founder of Canadian SEO
Melanie Nathan is the founder of Canadian SEO

Three Things

Melanie Nathan Add to ...

Melanie Nathan is the founder of CanadianSEO and believes that, with a little education and the right team, business owners can be in full control of their Google presence. With over six years of SEO and eCommerce experience, Melanie has earned an industry reputation built on honesty, integrity and results.

More related to this story

Three things on Mrs. Nathan’s mind when it comes to marketing your online business:

1. Keyword Research: If you operate an online business, then knowing what people are searching for when it comes to your products or services, will be vital to your success. There are a number of paid and free keyword research tools available; however if you can afford to pay a few hundred dollars for a professional analysis I highly recommend you do so, as choosing the wrong keywords can drastically hinder your SEO efforts.

2. Content Creation: Using the information uncovered from your keyword research, you can create content such as optimized page titles, meta descriptions and page URLs, which are another important aspect of attaining top rankings in the search engines.

This is partly what’s referred to as ‘optimizing your website’ and, in combination with keyword research, can ensure your website traffic is targeted and relevant, which often leads to more conversions.

3. Link Building: Once your keyword research is done and the content implemented, you’ll need to convince the search engines that your site is legitimate and worthy of top rankings. This is accomplished by getting other relevant sites to link to you. To search engines, especially Google, another site linking to you is like a ‘vote’. And the more votes you have the higher up you’ll go in the rankings.

Link building is one of the most challenging aspects of SEO however; therefore I highly recommend spending some money on a reputable link builder who can customize a campaign based on careful analysis of your niche.

Together, keyword research, content creation and link building form the foundation of a successful search engine optimization campaign. As an online business owner, you simply can’t afford to ignore them if you’re serious about attaining top 10 rankings in Google.

Special to The Globe and Mail

Follow us on Twitter: @GlobeSmallBiz

In the know

Most popular video »

Highlights

More from The Globe and Mail

Most Popular Stories