Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Business education

Step Two - Your business plan Add to ...

Your business plan is the most important document you will prepare: it says who you are, it describes your business, and it shows how you will be profitable.

BDC's article "Pull together an effective business plan" provides a brief outline of the key elements. A properly formulated plan can help you gain confidence with lenders, investors and shareholders. Other useful links:

More related to this story

Marketing

Marketing is an important section of your business plan, and it will require some research on your part. For a general introduction to marketing concepts, try Marketing and Sales by the CBN, or consult BDC’s article A five-step, no-nonsense marketing plan.

  • If your business will rely heavily on marketing, you may want to create a separate marketing plan.
  • Looking for statistics? Statistics Canada can help, or see Industry Canada's Researching Markets list for other sources. (Many firms hire consultants to do this work.)
  • If you live near a Canada Business centre, you can drop in and use its reference library (or call, since many centres can offer search assistance for a fee).

Content in this section is provided in partnership with the Business Development Bank of Canada. BDC provides entrepreneurs with financing, venture capital and consulting services. To find out more go to BDC.ca.

Follow us on Twitter: @GlobeSmallBiz

In the know

Most popular videos »

Highlights

More from The Globe and Mail

Most popular