With a bit of money and a lot of energy, anyone can start a business - in theory, at least.

Building a viable business, however, is incredibly difficult, and helps explain why only 70 per cent of small firms in Canada survive the first five years, according to Industry Canada.

In part one of this month's episode of Talking to Entrepreneurs, Carissa Reiniger, founder and CEO of Silver Lining Ltd. - a company that helps entrepreneurs reach their goals - outlines the factors needed to create a sustainable and profitable business.