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Talking to Entrepreneurs

Courting a Canadian media giant Add to ...

Joanna Track founded Sweetspot.ca in 2004, which Rogers Media acquired last year, and has recently launched her latest venture Dealuxe. Learn about how her business changed following a partnership with Rogers, and why she compares her relationship with the media giant as a courtship. In part one of this video series, Ms. Track talks about the early days of Sweetspot, and in part three, she talks about the learning curve involved with running an online retail business.