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Woman writing in notebook (Jupiterimages/Getty Images/Polka Dot RF)

Small Business Briefing

Eight things to consider before naming your company Add to ...

The latest news and information for entrepreneurs from across the web universe, brought to you by the Report on Small Business team. Follow us on Twitter @GlobeSmallBiz

What's in a name? Quite a bit, actually

If you've always dreamed about starting your own company, eventually you'll have to name it. For some, this can be a fun and creative exercise. For others, the process can be a nightmare. Either way, there are a number of important factors to consider before taking the plunge.

In this article from Huffington Post, Brannon Cashion, president of the branding company Addison Whitney and the man responsible for naming Microsoft's Outlook, Hershey's Kissables, and Honda's Element, offers eight tips for naming a business.

The list is handy for those who don't want to end up on TIME's list of worst company names ever.

Canadian small business confidence bounce back

After two months of rain and clouds, the skies seem to be opening up for Canadian small business owners. Confidence rebounded two points in July to 68.3 - about the same level it had been holding earlier in the year, according to the Canadian Federation of Independent Business (CFIB)'s monthly Business Barometer.

Despite economic uncertainty south of the border, the mood here is generally upbeat, and wide divergences in optimism across the country seen earlier this year seem to be coming back into check.

"For the most part, it appears Canadian business owners are not seeing much turbulence from the sovereign debt uncertainties in Europe and the U.S," remarked Ted Mallett, vice-president and chief economist for CFIB. "Measures for new orders, inventories and overtime are up, compared to past months, and investment intentions have improved in all categories except vehicles."

Alberta businesses are still the most optimistic while Prince Edward Island and Nova Scotia are at the other end of the scale-in the low 60s.

Short-term employment plans are quite positive-with 18 per cent of business owners saying they will add to full-time staff levels in the next three or four months, versus only 10 per cent who expect to cut back. The eight-point difference is the largest the CFIB has seen for this time of year.

For the full report, click here.

It's raining jobs in San Francisco

Three or four job offers? Signing bonuses? Agressive recruiting tactics? According to Bloomberg Businessweek, competition in the tech sector has gotten so fierce in the past six months that companies are fighting to woo prospective employees. The employment boom is especially impressive considering the unemployment rate in the U.S. ticked up to 9.2 per cent in June, according to the Bureau of Labour Statistics.

EVENTS AND KEY DATES

The SharkWeek of startups?

Next month, Bloomberg will broadcast TechStars, a documentary television series featuring the successes and struggles of 10 start-ups trying to hit it big in New York City. But according to its producers, the six-part series won't conform to the cliches of cheesy reality TV.

"Bloomberg's audience is global and affluent," says David Cohen, the founder and CEO of TechStars, the funding and mentoring start-up accelerator based in Boulder, Colorado. "You won't be watching a bunch of geeks just sit there and code. It really gets into the stories of these companies. People will be able to identify with the entrepreneurs but also the investors and the mentors."

To apply for a spot in TechStars, click here.

EDITOR'S PICKS FROM REPORT ON SMALL BUSINESS

The Challenge: George A. Wright

In this week's challenge, we take a look at machining and fabrication company George A. Wright & Son Ltd., a Kingston On.-based company hammered by skilled worker shortage. Despite continued growth, Mr. Wright estimates his company has lost 5 per cent to 10 per cent in potential annual sales increases since 2009 as a result of not having the skilled staff to take on projects. Our experts weigh in.

FROM THE ROSB ARCHIVES

Canadians making presence felt in Silicon Valley

With its critical mass of venture capital and talent, Silicon Valley is a huge draw for enterprising Canadians who, by current estimates, now number around 300,000. In this series, the Report on Small business profiles a few Canadians who are making their mark in Silicon Valley and examines the infrastructure in place to support them.

Got a tip on news, events or other timely information related to the small-business community? E-mail us at yourbusiness@globeandmail.com

Join The Globe’s Small Business LinkedIn group to network with other entrepreneurs and to discuss topical issues: http://linkd.in/jWWdzT

Follow on Twitter: @scarrowk

 

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