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Screenshot of Evernote homepage
Screenshot of Evernote homepage

Small Business Briefing

How this company is cashing in on forgetfulness Add to ...

The latest news and information for entrepreneurs from across the web universe, brought to you by the Report on Small Business team. Follow us on Twitter @GlobeSmallBiz

Never forget again

We've all been in a situation where we stumble upon something on the Internet, are instantly intrigued, but don't have the time to dig in. And we certainly all know what it's like to forget something - whether it's the name that amazing Indian restaurant you went to four months ago or your brother-in-law's address.

The stream of data flowing through our brains can be overwhelming at times, but there may be a solution...and it's called Evernote. The software like a repository to help us remember by saving things in one place. It's already reached cult status in Tokyo and was recently named Company of the Year by Inc.com..

Phil Libin, who founded the company in 2007, describes it as "your brain offloaded to a server. It's Google for the Web of your life. It's a spotlight on the dark matter of your universe. It's a tool for converting your smartphone from a time killer to a time saver."

Still a bit confused as to how Evernote works? Click here.













Drop out, strike it rich

Lately it seems that to hit the big times, you need to drop out of an Ivy League school (at least that's how the thinking goes). But according to this article from the HuffPost, the entrepreneurial superstars who strike it rich are the exception, and academic research shows that survival prospects are higher if the owner has at least four years of college.

Writer Mark Twilling offers some helpful advice to those considering taking the entrepreneurship path, but also happy to hit the books:

  • Study entrepreneurship, but major in something else.
  • An MBA is helpful, but not required
  • Supplement course work with practical experience
  • Take advantage of inside and outside advisers at school
  • Build a business plan early on
  • Business networking is key
  • Just do it

All I want for Christmas

Here's a quick roundup of ideas for the entrepreneur on your Christmas list, ranging from $20 all the way up to $500.

EVENTS AND KEY DATES

Working smarter: How we will work differently

On December 13, Cisco Canada President, Nitin Kawale will share coming changes to your working relationships and new opportunities to increase productivity at the Toronto Board of Trade.

Build your wwn updatable website in 2 days!

On Thursday, January 12th, 2012 at 5pm, learn how to set up, style and manage your own 4–5 page website in this 2–day beginner’s workshop, absolutely no previous knowledge required.

EDITOR'S PICKS FROM REPORT ON SMALL BUSINESS

On the menu: a quick flip to serve what customers really want

Pickles deli had to make a fast and agile change to its business model when its owner realized her calculation of how sales would be split was completely reversed

FROM THE ROSB ARCHIVES

Celebrity jewellers reveal secret to success

Taking risks key to attaining success, say owners of SOOS Rocks Accessories







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