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A job seeker (C) talks to an exhibitor at the Colorado Hospital Association health care career fair in Denver in this file photo taken April 9, 2013. (RICK WILKING/REUTERS)
A job seeker (C) talks to an exhibitor at the Colorado Hospital Association health care career fair in Denver in this file photo taken April 9, 2013. (RICK WILKING/REUTERS)

Small Business Briefing

Word of mouth best way to get on employer's radar, study finds Add to ...

The latest news and information for entrepreneurs from across the web universe, brought to you by the Report on Small Business team. Follow us on Twitter @GlobeSmallBiz .

How to snag a job at a small business

Resumes, cover letters and LinkedIn are important tools when it comes to finding a job, but they can't trump the personal recommendation, new research shows.

A survey conducted by Angus Reid shows that Canadian small business owners are more than twice as likely to make a hiring decision based on word-of-mouth recommendations than they are by using online tools. In fact, word of mouth from friends, family or a trusted advisor is the top choice at 68 per cent, whereas online methods like job boards and LinkedIn come in second with 31 per cent. HR or recruiting agencies come in at only 8 per cent.

So when traditional techniques don't always work, what's a job hunter looking to work at a small company to do?

Jeff Hayden suggests taking a targeted approach in this Inc.com article. Avoid the numbers game, he says, and figure out which company you really want to work for. Seth Godin, on the other hand, says you need to learn how to sell, write and produce amazing multimedia content, while USA Today offers 7 more straightforward tips, including "don't be dumb."

Young entrepreneurs depart for Russia for G20

Eighteen young entrepreneurs from Canada are packing their bags for Moscow as delegates of the G20 Young Entrepreneurs’ Alliance Summit.

They will join hundreds of other entrepreneurs from around the world at the Summit, which runs from June 15 to 17. The purpose of the event is to identify how government and business communities can best harness the potential of young entrepreneurs as drivers of job creation, innovation, economic growth and competitiveness.

The 18 Canadian delegates, listed here, were selected by the Canadian Youth Business Foundation (CYBF) to participate in this fourth annual Summit.

“Their innovation, entrepreneurial leadership and experience will help shape international and domestic policy worldwide and advance youth entrepreneurship in Canada and beyond,” said Julia Deans, CEO, CYBF and Canadian co-president, G20 Young Entrepreneurs’ Alliance.

EVENTS AND KEY DATES

Fail fast. Succeed faster.

On June 13, the FAIL FAST. SUCCEED FASTER conference will take place at the London Convention Centre. As business success is a direct result of learning from failures, this conference will bring people together to share, listen, and contribute to stories of individual challenges and failures, with lessons learned, to help inform others how business hurdles can be overcome.

SES Toronto Conference & Expo

On June 12 to June 14, SES Toronto Conference & Expo will take place at the Toronto Marriott Downtown Eaton Centre.

Founded in 1999, SES has become the leading search and social marketing event in the industry. SES is programmed by leading practitioners and industry thought leaders who form the SES Global Advisory Board. The focus is 100 per cent on education with a large sprinkling of networking sessions and events for attendees to share knowledge and experience as well as develop new business relationships.

EDITOR’S PICKS FROM REPORT ON SMALL BUSINESS

Boost your summer sales with these three tips

Mid-year is a good time to step back to ensure that your ‘selling process’ continues to fit the ‘buying process’ of your customers, says columnist Tibor Shanto

FROM THE ROSB ARCHIVES

Vancouver wasn’t big enough for in-cab advertiser Play Taxi Media , which installs interactive touch screens in the backs of cabs, had to go national to attract the clients it needed. It found a way by teaming up with China’s Touchmedia, a world leader in the business

Got a tip on news, events or other timely information related to the small-business community? E-mail us at smallbusiness@globeandmail.com .

Join The Globe’s Small Business LinkedIn group to network with other entrepreneurs and to discuss topical issues: http://linkd.in/jWWdzT .

Our free weekly newsletter is now available. Every Friday a team of editors selects the top picks from our blog posts, features, multimedia and columnists, and delivers them to your inbox. If you have registered for The Globe’s website, you can sign up here . Click on the Small Business Briefing checkbox and hit ‘save changes.’ If you need to register for the site, click here .

 

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