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Screenshot of Pinterest social sharing network
Screenshot of Pinterest social sharing network

Small Business Briefing

Pinterest may be good for business Add to ...

The latest news and information for entrepreneurs from across the web universe, brought to you by the Report on Small Business team. Follow us on Twitter @GlobeSmallBiz

Why your company should be on “Pinterest”

On the surface, Pinterest may seem a bit like the It Girl of social media and you may be wondering whether it’s worth creating a profile for your business. The answer is yes, especially if your target market is women between the ages of 25-44 (a group that makes up more than 60 per cent of the user base), but also if your company makes unique, pretty-looking products.

But before you take the plunge, keep in mind that while the curated online pinboards may seem like great real estate for your brand, etiquette states it's not a place for self-promotion. So how can your business tap into this community while playing by the rules?

This blog offers useful tips for navigating Pinterest and examples of how companies are already using it. Here's a quick rundown:

1. Because of its anti-advertisement stance, Pinterest forces you to think creatively and differently about your brand;

2. It's the ultimate focus group. Use information about your following to get insight on your target consumers;

3. It's a great crowdsourcing tool. Encourage followers to post photos of themselves at events or with your products;

4. Use Pinterest as a contest platform where users can enter draws to win prizes;

5. Boost company morale by creating inspiring boards about what your company means.

Small-business outlook nudges up

Small business owners south of the border were more confident in December as the outlook on profits, the economy and future sales improved, according to a new survey.

The National Federation of Independent Business’s index rose to 93.8 last month from 92 the previous month. The gauge average 88.2 in the recession that ended in June 2009.

December's gain marks the fourth month of improvement, yet it still only hovers above recessionary levels.

“Make no mistake: the economic winter is still here,” William Dunkelberg, the group’s chief economist, said in a statement. “There is still a lot of work to be done.”

Be less boring in 10 simple steps

Work. Eat. Sleep. If those three words sum up your life, it might be time to consider to make a change. Here are ten things you can do (starting now) to fight the doldrums.

EVENTS AND KEY DATES

CES 2012

The Consumer Electronics Show kicks off today, playing host to more than 150,000 electronics-savvy, gadget-obsessed techies in Las Vegas. Follow the Globe's coverage here.

Starting Your Business Information Session

In this free, one-hour information session at 9:30 am on January 20, 2012, you will learn the basic rules and regulations you will be required to follow in order to start your business in the province of Ontario.

WATT Training 130: Visibility, Leadership and Social Media

Acquire new leadership strategies and apply them to social media in this webinar taking place on Friday, January 13th at 1pm ET/10 am PT

EDITOR'S PICKS FROM REPORT ON SMALL BUSINESS

High-tech office keeps workers plugged in and happy

With its collaborative campfire area, futuristic conference lounge and plug-and-play walking stations, the office of Mayhew & Associates is a model of innovative design

FROM THE ROSB ARCHIVES

Yes, a fun workplace pays off

It gives employees a reason to enjoy coming into the office and creates a sense of community

Got a tip on news, events or other timely information related to the small-business community? E-mail us at yourbusiness@globeandmail.com

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