Screenshot of Pinterest social sharing network
The latest news and information for entrepreneurs from across the web universe, brought to you by the Report on Small Business team. Follow us on Twitter @GlobeSmallBiz
Why your company should be on "Pinterest"
On the surface, Pinterest may seem a bit like the It Girl of social media and you may be wondering whether it's worth creating a profile for your business. The answer is yes, especially if your target market is women between the ages of 25-44 (a group that makes up more than 60 per cent of the user base), but also if your company makes unique, pretty-looking products.
But before you take the plunge, keep in mind that while the curated online pinboards may seem like great real estate for your brand, etiquette states it's not a place for self-promotion. So how can your business tap into this community while playing by the rules?
This blog offers useful tips for navigating Pinterest and examples of how companies are already using it. Here's a quick rundown:
1. Because of its anti-advertisement stance, Pinterest forces you to think creatively and differently about your brand;
2. It's the ultimate focus group. Use information about your following to get insight on your target consumers;
3. It's a great crowdsourcing tool. Encourage followers to post photos of themselves at events or with your products;
4. Use Pinterest as a contest platform where users can enter draws to win prizes;
5. Boost company morale by creating inspiring boards about what your company means.
Small-business outlook nudges up
Small business owners south of the border were more confident in December as the outlook on profits, the economy and future sales improved, according to a new survey.
The National Federation of Independent Business's index rose to 93.8 last month from 92 the previous month. The gauge average 88.2 in the recession that ended in June 2009.
December's gain marks the fourth month of improvement, yet it still only hovers above recessionary levels.
"Make no mistake: the economic winter is still here," William Dunkelberg, the group's chief economist, said in a statement. "There is still a lot of work to be done."
Be less boring in 10 simple steps
Work. Eat. Sleep. If those three words sum up your life, it might be time to consider to make a change. Here are ten things you can do (starting now) to fight the doldrums.
EVENTS AND KEY DATES
CES 2012
The Consumer Electronics Show kicks off today, playing host to more than 150,000 electronics-savvy, gadget-obsessed techies in Las Vegas. Follow the Globe's coverage here.
Starting Your Business Information Session
In this free, one-hour information session at 9:30 am on January 20, 2012, you will learn the basic rules and regulations you will be required to follow in order to start your business in the province of Ontario.
WATT Training 130: Visibility, Leadership and Social Media
Acquire new leadership strategies and apply them to social media in this webinar taking place on Friday, January 13th at 1pm ET/10 am PT
EDITOR'S PICKS FROM REPORT ON SMALL BUSINESS
High-tech office keeps workers plugged in and happy
With its collaborative campfire area, futuristic conference lounge and plug-and-play walking stations, the office of Mayhew & Associates is a model of innovative design
FROM THE ROSB ARCHIVES
Yes, a fun workplace pays off
It gives employees a reason to enjoy coming into the office and creates a sense of community
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Katherine Scarrow