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(Feng Yu)

Small Business Briefing

The secret to scoring press coverage Add to ...

The latest news and information for entrepreneurs from across the web universe, brought to you by the Report on Small Business team. Follow us on Twitter @GlobeSmallBiz

The secret to scoring press coverage

With sites like Twitter and Facebook serving as alternative publishing platforms, it's never been easier to communicate your brand to the masses. But social media is not necessarily the most best way to reach all audiences, which is why traditional press coverage continues to be a hot commodity.

So what's the secret to scoring press coverage? According to this WSJ post, it's all about starting small (like university or college press small). By contacting club leaders and volunteering to speak to their group, the writer explains how he was able not only to get publicity and make contacts, but also to strengthen his reputation in his industry over time.

The Guardian also offers some advice for getting better press coverage, and here we offer 10 PR tips for businesses on a budget.

Ten questions every small business should ask

From understanding your audience to jotting down your business aspirations, this is a must-read, must-do list for every small business hoping to survive the new year.

Become a better speaker overnight

Public speaking is an art, one that takes years and years to master. But if you only have a few weeks (or days) to prepare, here’s a handy list of tips from Inc.com. The first recommendation is a tough one: share a personal story and admit your mistakes.


The Global Startup Battle Begins

Starting today through Nov. 28, Startup Weekend will be hosting an online Global Startup Battle designed to foster friendly competition and community awareness among the global Startup Weekend community. Forty-eight winning teams from Startup Weekend events that took place Nov. 11-14 and Nov. 18-20 have the chance to compete to become the ultimate Global Startup Battle winner.

Why you should shop on Small Business Saturday

To prepare for this weekend's festivities, discover the benefits of shopping on Small Business Saturday.


Unlike Willy Wonka, you have to let go

In Charlie and the Chocolate Factory, Roald Dahl captures a sentiment of many founders facing retirement.


Coupland perfects the concept of branding

Author and artist’s staying power provides a lesson to entrepreneurs

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