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Small Business Briefing

The most influential small business people on Twitter Add to ...

The latest news and information for entrepreneurs from across the web universe, brought to you by the Report on Small Business team. Follow us on Twitter @GlobeSmallBiz

Whether it's Lady Gaga, Justin Bieber or Britney Spears, we're generally inundated with tales of tweeting celebs. But do you know the most influential small business people on Twitter? Likely not, which is one of the reasons Dun & Bradstreet Credibility Corp. Insights's list is so fascinating.

D&B's methodology is fairly rigorous, delving beyond the obvious metrics.

"It’s becoming clear on Twitter that total numbers of followers is meaningless – anyone can get a bunch of followers pretty easily. However, if small business owners can key into a group of true small business influencers, they may discover the tools that can give their businesses a bump," says the company.

For those of you who don't have time to check out the complete list, best-selling author and social media marketing guru @chrisbrogan scored the top spot.

Breathing life into a stale brand

In this blog post from Forbes, find out how a former Coca-Cola executive turned a tired, 90-year-old brand like Radio Shack into a surprise success. His first bold move? Changing the company's name to "The Shack."

For the business bookworms

If you're planning a relaxing summer vacation but want to keep your mind sharp, take a look at Inc.com's list of best-selling business books

EDITOR'S PICKS FROM REPORT ON SMALL BUSINESS

BBQs and boat cruises

Learn about how some small businesses are treating their employees this summer (and try not to get too envious in the process).

FROM THE ROSB ARCHIVES

Inspired offices

In the monthly Report on Small Business series, The Amazing Space, we profile Canadian companies with exceptionally cool workspaces. For those looking for design or reno tips, check out this post from AMEX's Open Forum blog.

Got a tip on news, events or other timely information related to the small-business community? E-mail us at yourbusiness@globeandmail.com

Join The Globe’s Small Business LinkedIn group to network with other entrepreneurs and to discuss topical issues: http://linkd.in/jWWdzT

Follow on Twitter: @scarrowk

 

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