Guest Column
My meet and greet with the royal couple
Invenia’s CEO learns the art of royal mingling as one of 100 young people selected to attend a private reception with Will and Kate
Case Study
Novel e-mail software like spell-check for tone
Budding entrepreneur Matt Eldridge was an ace salesman, but he recognized that his written communication did not measure up to his face-to-face skills, so he devised a solution
Guest Column
Inbound marketing: The customer finds you
Looking for ways to get started on your path to success with this technique? Here are three best practices to employ
Innovation
Medical invention stalled by market barriers
The Stal helps prevent bodily fluids from infecting health-care personnel, but its inventors are frustrated by reduced budgets and bureaucracy
Environment
Cargo bikes make delivery more viable
Entrepreneurs are finding that they can load up cargo bikes with all kinds of goods, race through traffic and even save money
TIME OFF
Summer vacation eludes many entrepreneurs
The challenge for small business owners: how to take a break while still ensuring the company runs smoothly
Case Study
Five pieces of advice for aspiring restaurateurs
Tim Pater, the founder of three restaurants in Kingston, Ontario, has a deep understanding of this difficult industry
Innovation
The robot with a blistering slapshot
Two-handed contraption can repeatedly fire off blistering slapshots that could lead to stronger products
Guest Column
Setting right price has dramatic impact
Identify the floor and ceiling for the potential figure, and then use a level of creativity to appeal to the customers you are targeting
STRATEGIES
The name game: Play it right
Not all entrepreneurs think long and hard enough about what to call their company, but they should, for it can be a key brand and marketing weapon
