Mark Evans is the principal with ME Consulting, a strategic communications and content consultancy that works with start-ups and fast-growing companies looking to drive their marketing, communications and content activities.
His company's services include core messaging, content creation, business development, social media strategy and tactics, corporate videos and corporate storytelling so companies can effectively deliver messaging that engage and resonate with target audiences.
Mark has worked with four Internet startups (Blanketware, b5Media, PlanetEye and Sysomos). He is one of the organizers of the mesh and meshmarketing conferences, and writes several blogs, including Mark Evans Tech.
Why you need benefits for your employees
If you don’t offer them, your competitor will. How to provide them without taking on too much of a financial burden
For this organic farmer, entrepreneurship is a family affair
Stephen Cousins, who runs Shepherds Farm in P.E.I., epitomizes 'entrepreneur' and is always looking for ways to include his family in the business
The art of the smart press release
In a world of social media, press releases are an anachronism. But if you want to use them, the rules of engagement have changed.
Strutta carves out niche in social media contests
As contests take growing role in social media marketing, the Vancouver-based company offers an online service that makes it easier for companies to launch their own
What’s your hook? Lessons from a red lighthouse
To be successful, you need a way to stand out from the competition. The right one takes creativity, flexibility and experimentation
Failure should be embraced, not feared
Sprouter’s demise should serve as a reminder that failure should be seen as an education and a rite of entrepreneurial passage
How to keep clients happy now, and forever
Many fail to remember importance of not only getting new customers but making sure they continue to send business your way
Startup scene gains traction
Important developments in the last year have dramatically changed the landscape for new businesses
Freshbooks stresses fun in corporate retreat
There are no strategic planning or brainstorming sessions for this company. It’s strictly about the perk of enjoyment and building bonds
Cupcake maker's sweet moment on Facebook
For Bite Me Bakery’s Dayna Richardson, posting a single photo on the social networking site turned a lifelong hobby into a business overnight
Interactive Puzzles
Challenge yourself with today's puzzles
Crossword Puzzles
Sudoku Puzzles
Tip of the Day
Don't be scared of the bank
Click on 'tip of the day' to find out how to get a better deal at the bank.
