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Noorneet Singh of ShirtPal.
Noorneet Singh of ShirtPal.

Custom tailoring

Shirtpal born of the children of entrepreneurs Add to ...

It was 2007, and Noorneet Singh and Winnie Cheung had just graduated from the Richard Ivey School of Business.

Both were the children of entrepreneurs and they had the same desire to start their own company. But that's not the advice their parents offered, which was to work for someone else for a year, then decide whether they really wanted to own a business.

So the duo took day jobs in investment banking and public accounting, respectively. They indulged their entrepreneurial appetites on the weekend, bouncing around prospective ideas. “We wanted something that would quickly be cash-flow positive,” Mr. Singh said.

They examined real estate, and considered buying small apartment buildings. But no properties caught their eye. Then, with Mr. Singh's brother Ash, they made the decision to start a business.

Now, barely a year after they conceived of the idea for ShirtPal, a virtual store selling custom-made men's wear that also hosts live purchasing events, they have made the transition from wannabe to successful entrepreneurs.

Sharda Prashad

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