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Dan Jacob, co-founder of the SociaLIGHT Conference.
Dan Jacob, co-founder of the SociaLIGHT Conference.

Guest Column

Your guide to planning a great conference Add to ...

Conferences and in-person events remain one of the best ways to bring people together for business purposes. But planning them isn’t as easy as it looks, and I speak from experience, having attended or planned hundreds of events.

Here are 10 things to consider.

1. Identify an unmet need

A problem or question that can be solved or answered by your event will help create demand.

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