MasterCard has its eye on the Canadian market, and in the past year the company has signed new deals with Royal Bank of Canada and Canadian Imperial Bank of Commerce, which purchased Citi's MasterCard business for $2.1-billion back in June.
By hiring Betty Devita, the former head of Citibank Canada, the credit card company hopes it'll be able to drum up even more growth.
Ms. Devita has travelled the world with Citi, having worked in both Latin America and the Asia Pacific region. In Canada, she has also been on the executive council of the Canadian Bankers Association.
Ms. Devita takes over from Kevin Stanton, who has moved on to be president of MasterCard Advisors, which consults financial institutions about different payment strategies.