ING Direct CEO PeterDeborah Baic/The Globe and Mail
From discount brokerage services to credit cards and unsecured lines of credit, ING Direct customers could soon see a suite of new products.
Peter Aceto, ING's chief executive, recently told Bloomberg about some of the planned changes at the branchless bank. This follows Bank of Nova Scoita's recent purchase of ING from its Dutch parent company, ING Groep NV, in a deal worth more than $3-billion.
At the time the deal was announced, ING told customers that they should expect the same banking service they are used to – right down to the ING staff who have become well-known for things like unscripted phone-banking service. Mr. Aceto maintains that despite his growth plans, Scotiabank still intends to allow ING to run as its own separate entity. Customers will just have a few more service options including the credit cards, for example, which are expected to be introduced next year.
And if you miss the man telling you to "save your money," you may be in luck. Mr. Aceto says the actor who made that ING slogan iconic in its commercials might make a comeback. And it's not just because folks like his accent: "Many people even think that [he's] the long-time CEO," Mr. Aceto said.