The Drive of your life

It's about time there was an automotive destination for everyone - the busy mother, the stressed executive, the savvy senior, the first-time buyer or the hardened car buff. And now there is: GlobeDrive.com

From Thursday's Globe and Mail

When we began building a new automotive website, we knew that it had to be about more than just cars. That's not a paradox; we spend so much of our daily lives inside cars that they represent a lot more than a means of transportation - they are part of who we are and of our lifestyle.

That's why GlobeDrive.com, which launched this week, will be focusing not just on the cars - as much as we love them - but on the driving experience. It will also help the reader navigate the confusing minefield of car ownership, with features on choosing a vehicle, buying wisely, protecting your investment and being savvy on matters such as service and insurance.

Here's some of the great content on GlobeDrive.com this week:

Jeremy Cato's Deals of The Week lists the top new car incentives and recommends the models that are currently a steal

Actress-comedian Mary Walsh talks about life in her new car

Petrina Gentile drives Canada's hottest convertibles in an excusive video

Our Buyer's Guides equip shoppers with important knowledge - including how to decipher all that mechanical jargon

A feature on women who drive Porches for fun and thrills

In photos: The top 10 most expensive classic cars

The website is updated daily with content just like this, because we believe readers are hungry for an automotive site that entertains, informs, and reflects the cars they love and the way they drive.

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ENGAGING NEW WRITERS

GlobeDrive.com boasts Canada's most authoritative team of established automotive journalists, including Jeremy Cato, Michael Vaughan, Petrina Gentile and Bob English. Users will also find our new-car research and comparison tools second to none. But we have also assembled a new team of humorous and incisive columnists -- must reads even for those whose interest in the automobile is fleeting.

Road Sage by Andrew Clark

Why didn't the chicken look before he crossed the road? Why don't cab drivers use turn signals? These and other mysteries of road etiquette will be explored in a weekly column by the award-winning writer and humorist. Mr. Clark's opening gambit this week? "Jean-Paul Sartre had it wrong. Hell isn't other people. It's other people in their cars."

Auto Therapy by Joanne Will

The Vancouver-based writer's weekly column casts a knowing eye over the ways our relationships with family, friends and dates intersect with our other big love - the automobile. In tomorrow's debut, Ms. Will comes to the aid of a female reader who wonders what her boyfriend's flashy convertible really says about him. Is he a keeper?

Rob's Garage by Rob MacGregor

As our resident car maintenance expert, Mr. MacGregor will come to the aid of readers desperate for advice on repairing their cars without falling prey to service sharks. In his first column, he helps a reader whose car has a chronic habit of slipping out of park and rolling away.

It's Covered by Lee Romanov

Did you know that when it's not clear who's at fault in a two-car accident, insurance companies often jack up the rates for both drivers? Ms. Romanov gets to the bottom of the problem this week - and she founded InsuranceHotline.com, so she knows what she's talking about when it comes to insurance, accidents, and traffic tickets.

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