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About 60 clients, representing 85 venues in Canada, the U.S. and U.K., have agreements with AudienceView. Clients include Wynn Las Vegas Resorts, Churchill Downs, Southampton Football Club and Mirvish Productions.

"It's not just about selling tickets," Mr. Cohon says. The software includes business intelligence tools that promote greater revenue. "It's about eventually selling a parking pass, or merchandise, or a podcast to see the highlights of the game that spectators went to. That's what we're enabling our customers to do."

When he's not busy selling the merits of AudienceView, the son of Susan and George Cohon (founder and former head of McDonald's Restaurants of Canada) has taken a page from his parents and is active in the community. In January, he was appointed chair of the Ontario Science Centre. With his long-standing interest in wildlife and the environment, he had previously served two-and-a-half years as a member of the board of trustees.

"It's a great place and it is going through a transformation," Mr. Cohon says of the centre, which has completed a $45-million capital campaign. "My objective is to take the Ontario Science Centre outside the four walls and promote science and technology to our community."

Jordan Banks, 37 Managing director, eBay Canada, Toronto

BY KATHY ENGLISH

Jordan Banks abandoned his dream job as legal counsel to the National Hockey League Players' Association to join eBay Canada as employee No. 2.

Now, as managing director of the Canadian operation, Mr. Banks has overall responsibility for the ongoing development of eBay.ca, the popular Internet shopping site.

When Mr. Jordan was initially approached about joining the California-based on-line auction website at its Canadian launch in 2000, he knew little about the eBay phenomenon and was reluctant to leave the NHLPA. But then his wife, Faith, a veterinarian, browsed eBay and discovered a ready cache of the antique veterinary tins she collects. Then Mr. Banks visited the sports memorabilia section and was "blown away" by the breadth and depth of product available. He decided to take the risk of joining the Canadian start-up.

"It was the best calculated risk I ever took," he says. "If it wasn't for my wife, I'm not sure I would have made the jump, though. When I looked at eBay through her eyes, I could see its potential."

Now, no matter where Mr. Banks goes in his business or personal life, people tell him their stories about buying and selling on eBay. Not surprisingly, many tell him they are addicted to the thrill of their eBay discoveries.

"eBay is part of the Canadian social fabric now, part of popular culture. It's a community like no other," Mr. Banks says. "No matter where you look, eBay now touches people's lives."

A graduate of the University of Western Ontario and Osgoode Hall Law School, Mr. Banks practised corporate finance law at Goodman, Phillips & Vineberg before he was lured away to the NHLPA to head up its licensing and international business operations.

Mr. Banks is also an active member of community and charitable organizations. He is the founder and chairman of Sportsfest, a non-profit group that raises funds for Alzheimer's research and care, and a board member of the Baycrest Foundation. One of his proudest accomplishments at eBay is waiving the listing fees for charitable organizations to sell their items on-line.

"Success in business means working with talented people to reach challenging goals without ever compromising my integrity or commitment to my family or community," says the father of two young children.

Anthony Lacavera, 32 Chair and chief executive officer, Globalive Communications Corp., Toronto

BY SALEM ALATON

Slapping the puck between the skates of hulking defencemen proved excellent business training for Anthony Lacavera, whose enterprise thrives on scoring through strategic gaps that telecom giants can't close.

Junior B hockey landed Mr. Lacavera scholarships at U.S. colleges after he finished high school in Welland, Ont., but computer engineering at the University of Toronto won out. "I do not have any business training from a formal aspect," says Mr. Lacavera, whose firm was ranked the No. 1 fastest growing company in Canada by Profit magazine in 2004. "Everything I've learned has been on the fly."

There's been much flying since Mr. Lacavera co-founded the company in 1998 as a niche telecom service largely for small and medium businesses. Globalive's portfolio of conventional and VoIP services now includes a wholesale audio and Web conferencing provider (Assemble), voice and data services for the hospitality industry (Canopco), a public courtesy phone network (Freefone), a billing and collections service (InterClear) and the country's largest pay-phone service provider (Canada Payphone).

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