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Mr. Dean ended up back at Ballard, which had the technology, and last March signed a licensing agreement for the patents, designs and manufacturing equipment. DPoint's products are used in telecom power systems and forklifts.

Mr. Dean is a new father and active in Social Venture Partners. Through this network of 70 entrepreneurs, he is involved in Starworks Packaging and Assembly, which provides light manufacturing and assembly employment for people with mental disabilities.

"We're helping them bring in new customers," Mr. Dean says, "because we want them to be sustainable so they don't have to look to governments for funding and can plow profits back into growing their organization.

Jonathan Carroll, 38 President, itravel2000.com Inc., Mississauga, Ont.

BY KATHY ENGLISH

When Jonathan Carroll decided to follow in the footsteps of his father in the travel industry, little did he know his journey would take him into the whole new world of cyberspace.

Mr. Carroll is president of itravel2000.com Inc., Canada's largest on-line travel company. He was 26 when he launched his own travel company in 1993 to sell vacations over the telephone. He quickly moved to the Web when he realized it would become the first stop for Canadians heading away on vacation.

"I grew up in the travel industry, and I saw the market change with people moving away from travel agents and feeling comfortable buying vacations over the telephone," says Mr. Carroll, who was 17 when he became a regional sales manager with Sunquest Vacations, where his father, Edward, worked in the executive ranks.

"The Internet changed things dramatically and gave us another opportunity to communicate with our customers," he says. "A substantial part of our business is now delivered through the Internet."

But Mr. Carroll is adamant that technology is no substitute for customer service and competitive prices. "We didn't reinvent the wheel," he says.

"On-line or offline, we have to give our customers a sense of security and trust. We're selling an experience, we're selling dreams, and we're selling medicine. People are so stressed these days and they are saying, 'It's my God-given right to go on vacation.' "

Mr. Carroll's company employs 170 people. On its 10th anniversary, he flew every one of them to the Bahamas for a long weekend.

And though Mr. Carroll is the public voice of itravel2000 -- he can be heard on radio ads across Canada -- he gives large credit for the company's success to the team he's built. That includes his father, now 67, who is chairman of the company, his brother and his best friend.

"You dream of building a great company where everyone around you is happy and successful and we're doing it," the father of three says.

"I believed we could do something different in the travel industry, and if you believe in something you can't just talk about it, you have to do it."

Mr. Carroll's best career advice?

"Treat your career as a dream. Believe in yourself and never abandon your dream.

"There will be obstacles and challenges, but keep believing in yourself and your dream and it will become a reality."

Philip Zelazo, 39 Canada research chair and professor of neuropsychology, University of Toronto

BY AUGUSTA DWYER

Armed with a degree from McGill University and a PhD from Yale, Philip Zelazo is exploring an area that has until recently been the domain mostly of philosophers.

"I'm interested in consciousness and how people come to control their behaviour consciously," he says. "Quite a lot of what we do, we do for reasons that aren't entirely clear; there are genetic influences, and the environment has contingencies in it that require us to behave in certain ways and not in others."

Sometimes, however, we make a deliberate decision to do something, like break a habit.

"It's that sort of choice point I am particularly interested in: How it is that human beings are able to exercise conscious control over their thoughts and their actions and so forth?"

It's a topic "that, until fairly recently, has not been considered amenable to scientific analysis or investigation," says Dr. Zelazo, who recently finished co-editing the first comprehensive handbook on the subject.

"It was considered more a philosophical problem. But what we're starting to do in developmental cognitive neuroscience is study consciousness scientifically, using the techniques, tools and theories that scientists use."

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