Go to the Globe and Mail homepage

Jump to main navigationJump to main content



Toronto Star outsources ad sales, cuts 72 jobs Add to ...

The Toronto Star is outsourcing its advertising sales to Metro English Canada, a wholly owned division of parent company Torstar Corp., as part of a series of restructuring moves that will see about 72 jobs lost at the flagship newspaper.

“Metro is well positioned to offer this because it has both a regional audience complementary to that of the Star as well as audiences across the country. It is also growing audiences and revenue on both print and digital platforms,” said publisher John Cruickshank in a staff memo.

More Related to this Story

Staff in advertising, editorial, finance and administration are affected by the cuts, including switchboard and messenger functions. The company is cutting positions in its custom content departments, which produce editorial copy underwritten by marketers.

The moves are a response to continuing softness in the advertising market. Third quarter revenues for the company’s media division were down to $227.4-million, down about $20-million from the same time last year. Ad sales at the Star fell 16 per cent over the summer.

Follow on Twitter: @simonhoupt

In the know

Most popular video »


More from The Globe and Mail

Most Popular Stories