Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31, 2012 1:55PM EDT Last updated Tuesday, Jul. 31, 2012 1:56PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: Crackdown on old wells could choke energy firms Brexit and the Canadian banks IKEA recalls 29 million chests, dressers Market Call Tonight: Top Picks from GlobeInvest's Peter Brieger VW to pay over $15.3-billion in settlement Small banks victims of Brexit bloodbath Volkswagen settlement to affect 100,000 owners in Canada Shares, sterling fight back after Brexit beating Takata boss to step down Volkswagen faces $15-billion payout in U.S. Global markets stabilize after post-Brexit losses U.S. consumers are eating in more U.S. luxury hotel moves into Cuba Brexit hits U.K.'s appeal to Asia Inc. TFSA, RRSP? The best accounts to hold U.S. dividend stocks What’s with all the overspending on weddings (average cost: $31,000+)? Money Manager: Brexit shock market selloff is overdone Rosenberg is waiting for this signal before buying post-Brexit Post-Brexit is Toronto's chance to further position for prominence Extra canal capacity for Panama - finally Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?