Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31, 2012 1:55PM EDT Last updated Tuesday, Jul. 31, 2012 1:56PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: LCBO confident you'll pay a $12 fee for home delivery Cross-border e-commerce hindered by Canada's policies: Study How Blackberry’s DTEK50 smartphone is different Breaking down how LCBO.com alcohol delivery will work Market Call Tonight: Top Picks from Leon Frazer’s Ryan Bushell McDonald's under pressure AB InBev raises SABMiller offer Crude glut is having a dampening effect on oil prices BP's second quarter profit disappoints BMO’s top economist urges Ontario to consider tax on foreign homebuyers Shape-changing cellphones could be the future Will Vancouver’s new housing tax impact Victoria? Three characteristics of a successful entrepreneur B.C. brings in 15% property tax for foreign buyers U.K. lawmakers blame BHS collapse on Green A hands-free industry is driving the future of transportation services Market Call Tonight: Top Picks from J. Zechner Associates’ John Zechner Ericsson ousts CEO Vestberg, shares soar Nintendo's shares lacking GO How NewLeaf plans to compete against WestJet and other rivals on ticket prices Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?