Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31, 2012 1:55PM EDT Last updated Tuesday, Jul. 31, 2012 1:56PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: Market Call Tonight: Top Picks from GlobeInvest's Peter Brieger German business climate hits 2-1/2 year high Britain backs new $22-billion runway at Heathrow What to expect from Apple’s fourth-quarter earnings today Italy's Monte Paschi aims for swift turnaround Chinese investor buys 25 percent of Hilton Hotels AT&T deal could spark consolidation M&A activity on full tilt Money saving tips when travelling abroad Russia admits oil cap would be beneficial Market Call Tonight: Top Picks from Scotia Wealth's Greg Newman Decision day for U.K. airport expansion TD Ameritrade buys Scottrade in $4-billion deal Best month in 2016 for euro zone business Microsoft to raise U.K. prices after pound plunges U.K., U.S. growth data give steer on Brexit, Fed Trump would not approve AT&T-Time Warner deal if elected president Retirement at age 75 – seriously? Bombardier job cuts, by the numbers Volkswagen launches new China-only model Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?