Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31, 2012 1:55PM EDT Last updated Tuesday, Jul. 31, 2012 1:56PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: Market Call Tonight: Top picks from Liberty International’s David Driscoll U.S. economic growth slows in the second quarter Britain dodging Brexit bombshell? Markets: Yellen takes centre stage Singapore's self-driving taxi fleet trial Pokemon-inspired burgers pop up in Australia World’s first self-driving taxis start pick-ups Market Call Tonight: Top Picks from Sprung Investment's Michael Sprung ECB says banks' profits down 20% Retail banking lifting 3 out of 4 Canadian bank profit beats: Barometer Capital Brexit hits German business morale Three costly mistakes seniors make Millennials say 'no' to debt Samsung & Tencent grab tech spotlight Drug price hikes can hurt company reputations: White House Glencore says 'on target' despite volatile markets Oleksiak in no rush amid sponsorship speculation By the numbers: Tim Cook’s 5 years at Apple Market Call Tonight: Top Picks from Aventine's James Telfser How can parents push back against big school supply bills? Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?