Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31, 2012 1:55PM EDT Last updated Tuesday, Jul. 31, 2012 1:56PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: Pacific Rim trade talks end with no deal Exxon Mobil and Chevron fall short Why the loonie is headed for an all-time low RioCan to explore strategic alternatives for U.S. operations Canadian economy contracting: a recession in sight? Target's failed Canadian expansion hits RioCan Market Call Tonight: Top Picks from Davis Rea's Zachary Curry Greek PM defends 'emergency' plan Migrant crisis: Europe counts the costs Arcelor: less global demand for steel German consumers to the rescue Four dividend growers to buy before their next hike Canadian banks: Short or buy? Canada's May GDP report gets ugly Big oil on the chopping block Use your RRSP to buy a home Landlords call on Target to release claims information Barrick sells off 50% of Zaldivar copper mine Lloyds first half results hit by provisions IAG, Airbus lift aviation sector Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?