Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31, 2012 1:55PM EDT Last updated Tuesday, Jul. 31, 2012 1:56PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: Investors roar disapproval at Lions Gate shares LinkedIn shares crushed by disappointing guidance Buzz-worthy American Super Bowl ads coming to Canada (next year) Canada's unemployment rate increases to 7.2% U.S. adds 151,000 jobs in January Market Call Tonight: Top Picks from Michael Sprung Zika virus could impact Brazil's growth A first-time investor seeks financial advice Mattel and Hasbro toying with merger? Alberta jobless rate hits highest in a generation Economy blues hit China's workers Shkreli's testimony: abridged Conrad Black's $21.8-million mansion is up for sale. Take a look inside Three ways to impress your boss (without sucking up) Danier Leather begins insolvency proceedings Shell delays final decision on BC LNG project Ontario's Wynne gets low fiscal grade: Fraser Institute Crash in crude hits Suncor's spending plans Petrol bombs, tear gas as Greeks protest pension reforms Market Call Tonight: Top Picks from Portfolio Management's Norman Levine Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?