Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31 2012, 1:55 PM EDT Last updated Tuesday, Jul. 31 2012, 1:56 PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: No bailout needed for Slovenia, for now Which way, Mulally: MSFT or Ford? Top global stock picks for 2014 by Mawer's Paul Moroz Is Canada in a housing bubble? Analysts can't agree Avoiding holiday over-spending Hilton checks in with biggest hotel IPO ever Beyond hot springs - Japan resort towns set to roll the dice Big shift for U.S. housing market in 2014 Why investors can't get enough bad Chinese debt 'Yes, I'm living my dream,' says Toronto chocolatier Canada Goose goes American? Italy's new package of reforms Discovery mulls bid for Scripps Brand Mandela set to be mega brand What the Kellogg plant closing says about Canada’s factory sector GM to halt production in Australia Clothing giant Inditex sees pre-Christmas boost Ashton Kutcher new face of Chinese tech giant, rural customers scratch their heads Bright sides to China’s dirty air? Bloggers aren’t convinced Volcker rule reality check for banks Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?