Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31 2012, 1:55 PM EDT Last updated Tuesday, Jul. 31 2012, 1:56 PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: Cashing in on a gold medal Everything you need to know about mutual funds in two easy pages Paris smog adds to economic gloom How to protect your bank account from fraud Will U.S. banks pass Fed's stress test? Twitter CEO visits China Is the Crimea rally just a 'dead-cat bounce'? Ethiopia's super food export dilemma With Loblaw deal set to close, is the time right to short Metro stock? Paris curbs car use in pollution crackdown Portfolio manager Ross Healy's three top picks Time to buy gold stocks? As Alibaba IPO looms, competitors crank up pressure China property cool down confirmed? Scotiabank strategist: China moves toward more exchange reforms Investors watching Crimea fallout, await Fed Nigeria job-seekers killed in stampede The Challenge contest returns for 2014 with more prizes Video: Scout global before you launch local Dr. Copper is wrong this time Video: Three top picks from Don Vialoux Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?