Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31, 2012 1:55PM EDT Last updated Tuesday, Jul. 31, 2012 1:56PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: Greek negotiator says bailout offer was easy to refuse Facebook unveils subtle changes to its logo Whole Foods CEOs apologize for overcharging Countdown on to Greek vote Vancouver housing heats up, but it's not too hot to handle Market Call Tonight: Top Picks from Middlefield Group’s Andy Nasr Canadian bank stocks underperform in first half of year Is China a bubble about to burst? Potash Corp. wants face time with K+S Blaming 'foreign puppets' for China's stock markets rout Plan now to avoid a financially-uncertain retirement Another Sears Canada CEO out: A turnaround plan is long overdue BP settles U.S. oil spill claims for $18.7 billion K+S rejects $8.6B takeover proposal by Potash Corp. U.S. adds 223,000 jobs in June Creditors to Greece: No more talks until after referendum Strike begins at nine Loblaw-owned stores Athens is 'like winter,' say local business owners Bull vs. Bear: Should you give your kids an allowance? Market Call Tonight - Top Picks Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?