Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31, 2012 1:55PM EDT Last updated Tuesday, Jul. 31, 2012 1:56PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: Adidas bets on summer of sport to score goals Market Call Tonight: Top Picks from Davis Rea's John O'Connell Asia tries out second-hand luxury retail Old risk, new reward for European firms Canada posts a record trade deficit of $3.41-billion in March Smart ways to use your tax refund SocGen trims costs as profit surprises More spending cuts at Shell after BG deal Barbie's modesty makeover Takata facing massive air bag recall? WestJet CEO on tough economic times in Western Canada 'A bigger wedding will not make you more married': Tips to keep wedding costs down The difference between strategy and leadership CWB warning 'gentle reminder' about energy exposure Market Call Tonight: Top Picks from Industrial Alliance's John DeGoey Canadian dollar strength: Can it continue? Australia joins global rates easing party Euro zone growth to slow this year What's up with WhatsApp in Brazil? Profit pain for more European banks Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?