Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31 2012, 1:55 PM EDT Last updated Tuesday, Jul. 31 2012, 1:56 PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: The food revolt: Why GMO now means Get this Muck Out What's wrong with Deutsche Bank's plan? Sobeys boosts East Coast footprint with Co-op deal HSBC mulls move back home Tips for Gen Y on saving for a house down payment Som Seif on the outlook for oil and a strategy for investors Comcast-Time Warner Cable $45-billion deal dies Greece: five years of bailout blues Market Call Tonight: Top picks from ScotiaMcLeod’s Greg Newman Wekerle staring down another lawsuit How to track your dividend income Setback for Comcast's merger deal Business pain after Google's mobile move Human or robot - you decide Profits beat the Street, but revenues fall short Facebook post slowest quarter, points to research and development costs Ford wants to be a force in cleaning up the way we drive Market Call Tonight: Top picks from Davis Rea’s John O’Connell Condo rules driving you nuts? It’s your own fault Video: Making drumsticks in a small New Brunswick town Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?