Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31 2012, 1:55 PM EDT Last updated Tuesday, Jul. 31 2012, 1:56 PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: Fake bills on the rise in this area of Ontario Sears spins off Lands' End U.S. hiring accelerates. So what's the Fed's next move? U.S. jobless rate drops to 5-year low Can this digital landlord deliver a disaster-proof cloud? Just when will Japan's bondholders jump ship? Ford muscles up with new Mustang The beginning of the end of 2013 The strengths of Western Canada's apartment market ECB 'ready' for further action U.K.'s first upbeat outlook since 2010 465,000 JPMorgan card accounts hacked London enjoys U.S. retail invasion This tin of Caviar costs 100,000 euros Peter Munk to step down from Barrick Gold at 2014 AGM Why a changing of the guard in corporate Canada is a good thing U.K.'s Osborne claims vindication in growth Portugal delivers on privatization target German finance minister meets with Ukraine protesters Cameron says Britain open to Chinese investments Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?