Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31, 2012 1:55PM EDT Last updated Tuesday, Jul. 31, 2012 1:56PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: Canadian GDP reliant on real estate Analyst: If Air Canada 'delivers the results, the stock will look after itself' Bank of Japan stimulus falls short of expectations Canadians revel in gasoline at 11-year lows U.S. economy grows at 1.2 per cent in Q2 Market Call Tonight: Top Picks from Scotia Wealth's Greg Newman Canada's GDP sinks most in 7 years after wildfires; U.S. disappoints Nintendo looks to take a page from Disney's playbook Cameco posts disappointing second-quarter earnings Twitter bets on live video What age is a good retirement age? B.C. should be a 'pioneer' with foreign homebuyer tax Ford's profit skids Market Call Tonight: Top Picks from StoneCastle's Bruce Campbell Potash cuts profit forecast and dividend Suncor and Cenovus gearing back up for growth How to avoid a debt-filled vacation Lloyds wields axe after Brexit shock Shell: big oil struggles as profits dive How do I stop living month to month? Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?