Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31 2012, 1:55 PM EDT Last updated Tuesday, Jul. 31 2012, 1:56 PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: Market Call Tonight: Top picks from BBSL’s John DeGoey The Bottom Line: Sweet deal? The $120-million bet on iconic Canadian snack cakes Big tobacco and the race to cash in on Canada's marijuana boom Money Monitor: How donating shares can save you taxes Amazing Space: Mobify's office is designed for a millennial workforce Swiss National Bank goes negative Chevron delays Arctic drilling plan China's house prices fall again Fed tweaks language, delights investors Market Call Tonight: Top picks from David Baskin You can turn playing with LEGO into a job. Meet a master model builder Celebration in Havana for U.S., Cuba plan to restore ties FedEx profit rises but misses target Ivory boom swamps efforts to halt illegal trade Market Call Tonight: Top picks from ScotiaMcLeod’s Mike Newton Should young adults buy a condo as a first home? What’s the difference between ruble and rubble? (The letter B) The social media trend you may have missed The three oil benchmarks that matter to Canadian investors Market Call Tonight: Top picks from Sentry’s Gajan Kulasingam Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?