Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31 2012, 1:55 PM EDT Last updated Tuesday, Jul. 31 2012, 1:56 PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: How Chile bounced back from its big quake Blackberry’s new phone a leap of faith Bank of Canada likely to hold rates steady - for now Drawing Conclusion: What to do if you missed the RRSP deadline BlackBerry introduces new phones at mobile congress The tech challenges facing auto makers Alibaba down and out in Taiwan Market Call Tonight: Top picks from Arrow Capital’s Veronika Hirsch The ‘Clooney Effect’ and the trophy husband Miners face another year of uncertainty Eldorado faces new setback in Greece Can a curved screen give Samsung an edge? All eyes on next Bank of Canada rate announcement Market Call Tonight: Top picks from ScotiaMcLeod’s Stan Wong Why are seniors such easy marks for scammers? Meet the CEO who's made hiring employees with autism a priority Just the Facts: Comparing Bombardier C Series passenger jets Bombardier set for C Series 300 test flight Market Call Tonight: Top picks from Leon Frazer’s Douglas Kee What's next for Bay St. player Michael Wekerle? Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?