Marketing Video: Cashing in on a gold medal Add to ... BNN Video Published Tuesday, Jul. 31, 2012 1:55PM EDT Last updated Tuesday, Jul. 31, 2012 1:56PM EDT Kris Mychasiw, managing partner with Sprint Management, joins BNN to take a look at how much a gold medal can add to an athlete's endorsement earnings, and which companies are the most aggressive about signing up athletes. Watch More Video: Vote to leave: Where do we go from here? How Brexit threatens to weigh on Canada’s economic growth IMF will work to dampen volatility after Brexit Stocks open sharply lower after Brexit vote Britain's financial sector reels from Brexit World markets shudder after Brexit vote EU 'disappointed' but life goes on Bank of England to use extra £250-billion to help markets Market carnage as British votes for EU exit Wall St. bets on Britain staying in EU As handsets weaken, should BlackBerry hang up the phone? Video: China's wedding photo industry sells more than just pictures of the big day Video: Market Call Tonight: Top Picks from Harvest Portfolios’ Paul MacDonald BlackBerry now makes more money on software than smartphones Generation X driving demand for cottages: Royal LePage Euro zone business slows in June Tougher times for China wine Musk sees $1-trillion Tesla BlackBerry CEO: Handsets are no one’s future Market Call Tonight: Top Picks from Stone Asset’s Mohsin Bashir Comments AA More Related to this Story London 2012 Video: Let the fashion Olympics begin Video: Olympian Jennifer Heil on conquering the pressures of competition Technology Video: The most tech-savvy Games ever?