Business Video: Lego builds on bricks for girls Add to ... Reuters Published Friday, Aug. 31, 2012 10:45AM EDT Last updated Friday, Aug. 31, 2012 10:45AM EDT Danish toymaker Lego credits its new range, LEGO Friends, which is aimed at girls for helping them post a 24 per cent rise in interim operating profits in the first half of 2012 Watch More Video: Canadian dollar strength: Can it continue? Australia joins global rates easing party Euro zone growth to slow this year What's up with WhatsApp in Brazil? Profit pain for more European banks Encana continues cost cutting as it waits for oil prices to turn around Custom Jeeps for Dubai's desert racers Solar plane lands in Arizona First U.S. cruise ship in 50 years arrives in Havana Baker Hughes to buy back shares $3.5-billion breakup: Halliburton and Baker Hughes scrap merger Canadian dollar overvalued: strategist Gold rallies to a 15-month high — here's how to play the rally BCE expands footprint in Western Canada Puerto Rico debt deadline looms Sanders criticizes corporate greed at Indiana rally Why Seth Rudetsky cast his pals in the Broadway musical 'Disaster!' Euro zone growth outstrips U.S., U.K. Brexit vote too close to call? Auto industry at a crossroads? Comments AA More Related to this Story Technology Video: The ultimate in office bling: a gold-plated PC fit for a king Past Picks Video: BNN Market Call's Past Picks Video: Is India's economy headed for a rebound?