Business Video: Lego builds on bricks for girls Add to ... Reuters Published Friday, Aug. 31 2012, 10:45 AM EDT Last updated Friday, Aug. 31 2012, 10:45 AM EDT Danish toymaker Lego credits its new range, LEGO Friends, which is aimed at girls for helping them post a 24 per cent rise in interim operating profits in the first half of 2012 Watch More Video: Video: Lego builds on bricks for girls Is a Barrick-Newmont merger still possible? Big tobacco ready to light e-cigarettes Spain's new beacon of hope Lululemon's newest problem? Fierce competition Tale of two brokers: Morgan, Goldman As newspapers struggle, Los Angeles gets another daily European car sales up but so are discounts Are Canada's retail stocks overvalued? Investors get a ringside seat on China reform 'Made in Japan' no longer what it used to be? New York Auto Show: High style and hybrid hopes Bank of America legal hangover lingers Positive China growth surprise smooths way for reforms -HSBC GM CEO Mary Barra unveils new safety unit ValueTrend's Keith Richards names his top picks What fertility clinics can teach us about strategy Immelt may not last 20 years as CEO Gold threatens Africa's cocoa industry Currency pains for European companies Can U.S. retailers maintain their momentum? Comments AA More Related to this Story Technology Video: The ultimate in office bling: a gold-plated PC fit for a king Past Picks Video: BNN Market Call's Past Picks Video: Is India's economy headed for a rebound?