Business Video: Lego builds on bricks for girls Add to ... Reuters Published Friday, Aug. 31, 2012 10:45AM EDT Last updated Friday, Aug. 31, 2012 10:45AM EDT Danish toymaker Lego credits its new range, LEGO Friends, which is aimed at girls for helping them post a 24 per cent rise in interim operating profits in the first half of 2012 Watch More Video: Will sugar tax sour business? How sick are Europe's banks? Fed’s Yellen in focus Last rites for Abenomics? Tokyo, Seoul take action against Pyongyang Russia's ruble attracts China tourists Global oil glut to worsen If you 'pretend' to pay staff, they'll 'pretend' to work: Economist German data raise doubts over euro zone Fortis shakes off the low loonie with a $6.9-billion stateside takeover of ITC Chinese medicine shops feel the pinch Chipotle takes a lunch break Super Bowl ad winners Can a new currency help Somalia? Is India Asia's new economic dragon? Star Wars boosts Hasbro sales in fourth quarter Thirst for coffee sparks supply worries European stocks plunge on growth fears Suncor victorious with 73% of Canadian Oil Sands shares Tahoe Resources makes all-stock bid for Lake Shore Gold Comments AA More Related to this Story Technology Video: The ultimate in office bling: a gold-plated PC fit for a king Past Picks Video: BNN Market Call's Past Picks Video: Is India's economy headed for a rebound?