Business Video: Lego builds on bricks for girls Add to ... Reuters Published Friday, Aug. 31 2012, 10:45 AM EDT Last updated Friday, Aug. 31 2012, 10:45 AM EDT Danish toymaker Lego credits its new range, LEGO Friends, which is aimed at girls for helping them post a 24 per cent rise in interim operating profits in the first half of 2012 Watch More Video: UAE exits Eurofighter Typhoon talks Zimbabwe tempts miners with ownership offer Thailand's contracting economy in the spotlight Target's holiday hijacked by hack To taper or not to taper? A tale of 2 central banks EU applauds banking deal - but is it enough? Ukraine's Yanukovich says Russia bailout money not aimed against Europe Darden to spin off or sell Red Lobster Getting your portfolio into shape Airbus wins record AirAsia X deal Protests block traffic around EU summit venue Saab wins deal to sell 36 fighter jets to Brazil Europe stocks rally on Fed Dennis Rodman defends his friendship with Kim Jong-un What does Canada Goose's CEO do when he's not at work? Morgan Stanley's Jonathan Garner: What Fed tapering means for markets Cash or crash if China resumes IPOs? China bitcoin exchange plots future after crackdown Amazon delivers despite strike Who wins in Ottawa’s wireless crackdown? Comments AA More Related to this Story Technology Video: The ultimate in office bling: a gold-plated PC fit for a king Past Picks Video: BNN Market Call's Past Picks Video: Is India's economy headed for a rebound?