Business Video: Lego builds on bricks for girls Add to ... Reuters Published Friday, Aug. 31, 2012 10:45AM EDT Last updated Friday, Aug. 31, 2012 10:45AM EDT Danish toymaker Lego credits its new range, LEGO Friends, which is aimed at girls for helping them post a 24 per cent rise in interim operating profits in the first half of 2012 Watch More Video: Justin Trudeau shows off his foosball skills Merkel determined to keep Britain in EU Cash the heart throb for Valentine's retailers Is Portugal the euro zone's weak link? Greek police fire tear gas at angry farmers rallying in Athens Is G20 needed to stop market mayhem? Little to cheer in euro zone data European stocks rally as oil rebounds Gold surges to one-year high TripAdvisor's profit plummets TPP risks not good for Canadian car-makers: Ford Canada's CEO Ugandans get the taste for coffee JetBlue gets into venture capital Sweden's rate cut sparks talk of 'panic' Market turmoil: is this another 2008? Cenovus cuts more jobs, slashes payout, spending What to consider before opening a joint account South Korean companies start Kaesong pull out Twitter changes its timeline Will sugar tax sour business? Comments AA More Related to this Story Technology Video: The ultimate in office bling: a gold-plated PC fit for a king Past Picks Video: BNN Market Call's Past Picks Video: Is India's economy headed for a rebound?