New Target ad aims at Canadians during Oscars telecast
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The Globe and Mail
Report on Business marketing reporter Susan Krashinsky joins Hannah Sung to discuss Target's very first Canadian ad. While the full commercial won’t be available until after it airs in the Oscars telecast on Sunday, February 24, the Globe got a sneak peek. They discuss how Target is using Canadian cultural icons and regional locales in an attempt to connect with Canadians