Telecom Vodafone's social media ad gamble Add to ...


Reuters |
Show Description
Vodafone is to launch a programme of social-media 'Firsts' to replace its global, $75 million a year, branded sponsorship of McLaren F1. But as David Pollard reports, the new direction has its challenges.

More from this section

Most Popular

Editor's Picks

Globe Shows »

Put your best foot forward with our expert advice