Talking to Entrepreneurs Video: Why Kevin Costner's character was a lousy entrepreneur Add to ...

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The Globe and Mail |
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In the film Field of Dreams, Kevin Costner's character - Ray Kinsella - says the famous line: 'if you build it, they will come.' But in business, the opposite is true: Make what you can sell, don't sell what you can make, argues Alistair Croll. In this edition of Talking to Entrepreneurs, the entrepreneur, event organizer and author of Lean Analytics explains how his book dovetails with the Lean Startup approach to launching businesses and products, his fascination with disruptive technology and the value of attending conferences.

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