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Wal-mart Canada CEO Shelley Broader is photographed at the Toronto Congress Centre in Toronto, Ontario on February 4, 2014. Broader has been promoted to head up Wal-mart EMEA, Wal-mart announced on May 30, 2014. (KEVIN VAN PAASSEN/THE GLOBE AND MAIL)
Wal-mart Canada CEO Shelley Broader is photographed at the Toronto Congress Centre in Toronto, Ontario on February 4, 2014. Broader has been promoted to head up Wal-mart EMEA, Wal-mart announced on May 30, 2014. (KEVIN VAN PAASSEN/THE GLOBE AND MAIL)

Wal-Mart Canada CEO promoted to head European, Mideast, Africa operations Add to ...

The head of Wal-Mart Canada is moving up the corporate ladder at the American retail giant.

Shelley Broader, currently president and CEO of Wal-Mart Canada, has been promoted to executive vice-president, president and CEO of Wal-Mart EMEA, the company announced Friday.

In her new role, she will lead Wal-Mart’s retail operations and oversee business development in Europe, the Middle East, sub-Saharan Africa and Canada and will report directly to David Cheesewright, president and CEO, Wal-Mart International.

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Broader, who joined Wal-Mart Canada as chief merchandising officer in December 2010 and was promoted to president and CEO in September 2011, takes up her new duties June 1.

A new head of Wal-Mart Canada will be announced at a later date. Broader will continue to have responsibility for the Canadian market until her successor is in place, the company said in a statement.

“Shelley has been a strong leader since joining Wal-Mart Canada and is the ideal person to leverage the tremendous potential the EMEA region holds for our company,” Cheesewright said. “Shelley’s leadership of our business in Canada during a time of increased competition underscores her knowledge of the retail environment, which will serve her well in her new role.”

Wal-Mart Canada operates a growing chain of 390 stores countrywide and employs some 95,000 workers, whom it calls associates.

Wal-Mart Stores, Inc., based in Bentonville, Ark., operates 10,994 stores under 71 banners in 27 countries and e-commerce websites in 10 countries with fiscal year 2014 sales of about $473-billion. It employs more than two million associates worldwide.

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