WestJet Airlines Ltd. plans to unveil its frequent-flier program at the end of November, introducing a "travel bank" in which consumers can save points toward reward trips. Passengers will be able to collect "WestJet dollars" by catching flights or using the airline's new RBC MasterCard, while rewards will be easily attainable, said Gregg Saretsky, WestJet's executive vice-president of operations. Air Canada customers seeking to obtain Aeroplan flights face paying a premium if extra miles are needed to qualify for a reward. But Mr. Saretsky said yesterday that his airline's new loyalty program will allow travellers to earmark their WestJet credits toward a flight, and even if there aren't enough credits accumulated, consumers can simply pay the difference in cash to qualify for a flight reward. WJA (TSX) rose 23 cents to $11.99.
WestJet launches loyalty reward program
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